So how big is this issue?
- In England over 8 million people smoke
- Over 78,000 people died from smoking-attributable diseases in 2013
- 6 million people die of tobacco-related illness world wide each year
- People who are poorer are more likely to smoke
Does this matter for young people?
- 66% of regular smokers start smoking before the age of 18
- Approximately 6% of boys and 9% of girls aged 15 smoke in the UK
- In Cambridgeshire 1% of boys and girls in year 8 define themselves as regular smokers
- In Cambridgshire 6% of boys and 8% of girls in year 10 define themselves as regular smokers
- Children from disadvantaged backgrounds are much more likely to be born to mothers who smoke, and to suffer greater exposure to second-hand smoke as they grow up. They are also more likely to grow up with family members and friends who smoke
So why Kick Ash?
- Illicit tobacco is available in various places in our communities: the workplace, private homes, pubs, markets, car boot sales and on the street. The distribution network is thus totally unregulated, and tobacco is easily accessible to children and young people
- Smokers need help to quit. Smokers are up to four times more likely to quit smoking successfully with support from the NHS Stop Smoking Services
- We know that the tobacco industry needs to recruit over 100,000 smokers each year to replace those who die or quit. Since very few adults over the age of 21 take up smoking, young people continue to represent a key market for the tobacco industry. Social marketing websites such as Facebook are being used to promote cigarette brands